What is a Color Scheme?

In this brief guide, we've shared what is a color scheme, so you can find an appropriate palette for your next creative project or business venture. 

What is a Color Scheme?
Colors induce an emotional response in viewers, which is why it's so important to select the right hues for your project. For example, tech companies like Facebook use blue as their primary color to signify trustworthiness and security. When multiple colors are used together in a design, it's called a color scheme. Most color schemes contain colors that complement or contrast each other.

Techniques for Creating a Color Scheme
  • Complementary Colors: Any colors located opposite each other on the color wheel are considered complementary, like yellow and purple. Complementary colors tend to have a bright and intense vibe, especially at high saturation levels.   
  • Analogous Colors: Next, colors located to each other on the color wheel are analogous. These color schemes feel natural and easygoing, but it helps to choose a dominant color so you have enough contrast.
  • Triadic and Tetradic Colors: If you draw an equilateral triangle on the color wheel, the colors at each point will create a triadic color scheme. These colors can be just as vibrant as complementary colors. Meanwhile, if you draw rectangle on the wheel, you get a tetradic scheme. This is essentially two sets of complementary colors. 
If you want to check out more color schemes, check out these twenty-five fantastic color schemes and be inspired!
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