What do certain colors say about brands?

Color can have an emotional impact and help drive revenue for brands by influencing purchase decision while creating brand affinity. Here are some of the top colors used by some of the most recognizable brands in the world and their meaning.  

Red: passionate, aggressive
Brand example: Coca Cola

Orange: friendly, casual
Brand example: Amazon

Yellow: warm, calm
Brand example: Hertz 

Blue: trustworthy, peaceful
Brand example: Facebook

Green: safe, natural
Brand example: Whole Foods

Purple: regal, mystical
Brand example: Virgin America

Black: elegance, powerful
Brand example: Chanel

Read all of the tips on how you can use color to help drive brand affinity that affects your bottom line.

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