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Uploading optimized video ads to your brand’s various social media accounts will translate to more views and a more successful social media presence — putting your best foot forward is key to engaging potential customers scrolling through their newsfeeds. Blurry, pixelated video and garbled audio will turn off scores of viewers, so keeping track of the video specifications across channels is a video marketer’s key duty.
You may not have the resources and budget of Will Smith’s Instagram account, but you can win over new fans on social media by uploading videos and ads using these formats and guidelines.
Instagram’s mobile advertising revenue has skyrocketed, measuring 11 times what it was three years ago. Instagram is one of the most important marketing tools for hip brands with a young target demographic.
As a brand you can choose between square and landscape videos for native videos, or ads that will appear directly in a user’s timeline. We recommend uploading square videos on Instagram because they monopolize more space and immerse the viewer, eliminating distractions like video metrics or other posts from appearing on the screen.
Follow these parameters when uploading native Instagram videos.
Instagram Stories are viewed in a vertical orientation with the same dimensions as the standard smartphone screen, meaning they are an outlier for marketing videos. Because the maximum length of an Instagram Story is 15 seconds you can create short ads intended only for this use.
Stick to these parameters for Instagram Stories.
Last year Mark Zuckerberg shared Facebook’s “video first” strategy, and there’s something to it — video consumption continues to increase on the social media platform every year. While you have more flexibility on the aspect ratio of your Facebook video ad, bear in mind that on mobile devices Facebook renders all video to a 2:3 aspect ratio.
When uploading a video to Facebook use these parameters:
Videos on Twitter are 6 times more likely to be retweeted than images, and 93% of Twitter views come from mobile devices. Videos should be your top priority as a social media marketer, and with Twitter you should choose Twitter video dimensions and formats that are crisp and high-quality when viewed on a smartphone.
Other Formatting Considerations
For all three social media platforms there are some consistent formatting optimizations you should keep in mind.
For all your footage needs, make use of the millions video clips available in the Shutterstock video library today.