Need quality footage for your production?
Shutterstock’s corporate plans offer team usage and volume discounts, and we can arrange for more license flexibility. Let us help get you set up.
Request Info

How to Create Zoom Effect in Premiere Pro

How to Create Zoom Effect in Premiere Pro

When working with still images or videos featuring limited movement, adding motion can be an effective way to spruce up your project. Zooming in on a particular portion of an image can help attract the viewer’s eye to the focal subject, while also adding life to an otherwise static presentation. Learn how to simulate a camera zoom effect in Adobe Premiere Pro with the instructions below.

Starting the Pan & Zoom Tool

If you’re wondering how to zoom in in Premiere Pro, you’ve probably considered this aptly named and versatile tool. While it does allow for a camera panning effect, this tutorial will focus on the zoom function exclusively. Follow these steps to get started:
  • Add your source media to the Timeline. If choosing a video file, right-click the filename in the Media window first and click “Run Auto Analyzer”.
  • Click to select the image or video clip you wish to manipulate in the Timeline.
  • Pull down the “Tools” menu and open “Pan & Zoom”.

Please note that any video footage used should contain only minimal movement. Video taken from a set position, such as a tripod, generally produces best results.

Working With Focus Frames

Next, you’ll need to add focus frames; these designate the points at which a zoom effect will start and end. For unanalyzed media, they will automatically be added at the border and center of an image (or video frame) when initiating Pan & Zoom. To add frames, click “New Frame” in the Pan & Zoom window. To create the zoom effect, perform the following:
  • Select the focus frame to be resized (frames appear as gray arrows on the Timeline).
  • Hover your pointer over any corner of the frame until the cursor changes to a double-sided resizing arrow. Click and drag to adjust to the desired depth of your zoomed-in image.
  • Reposition a frame by hovering the pointer over one of its straight edges until it switches to a hand (panning) symbol. Click and drag as when resizing.

When working with movie files, keep in mind that only a single focus frame can be created for each frame of video. Any options irrelevant to video editing will be unavailable in the Pan & Zoom panel.

Now that you know how to zoom in in Premiere Pro, you have the power to assemble truly dynamic presentations. When you need impactful image content for that perfect finishing touch, Shutterstock is your one-stop shop. Find a comprehensive selection of categorized, royalty-free content today and take your media projects to the next level.
  • Was this article helpful?

Can’t find what you’re looking for?