How do I increase click through rates from emails?

Email marketing is one of the most important aspects of customer relationship management and an easy way to keep customers informed about new products and services. Creating the right email design can give any business a lift in click through rates and it doesn’t have to be so difficult. Here are some things to keep in mind when developing your next email design.

  • Choose a responsive email format so the content looks great on mobile and desktop

  • Start with a call to action to get the reader’s attention

  • Use negative space to highlight certain products or services

  • Embrace scrolling to keep customers engaged

  • Use color to your advantage to drive awareness and sales

  • Craft a strong headline to quickly get your point across

  • Use simple imagery to keep things clean and focused

  • Select a readable typeface to avoid confusing customers

  • Incorporate out of the box thinking like animations or video


For all of the details on how to increase click through rates and get started with your own customizable email header template, read our essential guide to email design here.

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