If you’re submitting a marketing project for print, it’s not uncommon for companies to request text as paths, or in vector format. Using object formatting is also common when creating business logos. Follow these steps when converting text to outlines using Adobe Illustrator or Photoshop:
Your text is now a group of vector objects. If you want to edit, resize or move one of the new “letters” individually, click on Object > Ungroup to separate the group.
If you want to keep an editable backup of your text just in case, duplicate the text layer before converting the text to outlines. Do this by choosing Layer > Duplicate Layer from the menu. Hide the layer by clicking on its “eye” icon.
The downside of converting text is that you lose the ability to edit it quickly with the Type tool. This is why many digital marketing teams leave large strings of text in their original format as long as possible.
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