If you've spent some time looking around the images, vectors, and footage in Shutterstock's library, you've probably seen the term "royalty-free." Is royalty-free the same as free of charge? These two terms do not mean the same thing. With the exception of the weekly free photo and free vector, all content available at Shutterstock is royalty-free but has an associated cost.
Overview of Royalties
Traditionally, a royalty is a fee paid to the author or creator of a work each time a copy of that work is used or sold. For example, an author usually earns a percentage of the cost of every book sold. If you use a copyrighted picture for your website or ad campaign, for example, you need to pay some sort of fee to the creator. Generally, this fee comes in the form of a royalty.
With the easy availability of images, videos, and artwork on the internet, it can be tempting to consider using copyrighted content without any sort of license. While this may seem frugal and shrewd, it's actually illegal and risky. Using content without permission constitutes copyright infringement and can lead to lawsuits and fines. It also robs artists and creators of fair compensation.
Benefits of Royalty-Free Images
In many cases, paying a royalty for each copy or use of an image is impractical. That's why there are royalty-free images. Shutterstock has taken care of compensating the creators fairly, so you don't have to worry about it. You can use these royalty-free images, vectors, photos, and illustrations multiple times after paying a single fee.
This type of license offers many advantages, including ease and convenience. It can also make images more affordable, which is beneficial for hobbyists and small-business owners. For example, you can use a Shutterstock image on your website, business cards, print materials, and online banner ads without time limits. You can rest assured that you are using images legally. Additionally, Shutterstock provides indemnification for licensed content. The details and amount of protection vary depending on the type of product and license.
Costs Associated With Royalty-Free Images
With Shutterstock, you can avoid paying royalties on images by purchasing the usage rights once. There are numerous plans available for different circumstances. You can find inexpensive plans for a single project or affordable monthly plans for ongoing needs. Most plans include a specific number of images. There are also larger plans for teams and corporations that provide access and collaboration tools for multiple users.
Purchasing royalty-free images makes it easy to find just the right look for your website, ad campaign, or article. With Shutterstock's extensive library, you can get the image you want for an affordable price that ensures legal use and fair compensation.
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