Looking for ways to make your website more user-friendly? User experience (UX) design can help. Have you ever wondered “What is UX design?” It’s a concept of using various design elements to improve your website’s usability and thus improve consumer interactions with your website. Since the average consumer has an attention span of only about 8.25 seconds, you need to work hard to build a website that can immediately impress visitors. UX design can help you achieve this goal. Elements of UX design include user research, information architecture and visual design.
Before you can improve user interactions with your website, you need to identify weak areas. These are any areas that don’t facilitate a positive user experience. If real users can’t quickly perform given tasks or if they’re confused by the website layout, they’ll become frustrated and have a less positive interaction with your website. Usability testing is an important aspect of user research that can help you identify key areas for improvement.
Information architecture is an element of UX design that’s difficult to define. It’s a concept that involves structuring a website so that visitors can quickly find what they’re looking for. When building your website, put yourself in the end user’s shoes. If you can’t quickly understand what you’re looking at and how to find what you want, you need to modify your information architecture. You may need to create site maps or improve your organizational structure to organize the information on your website in a more user-friendly way.
Visual design is frequently referred to as user interface design, graphic design and visual communication. It’s an aesthetic element that makes your website look good to the end user. The colors, typography, shapes and images you use on your website are all part of its visual design.
These are just a few of the most notable elements that can improve the user experience on your website. Now, you no longer have to wonder “What is UX design?”
The photos you use on your website can have a huge impact on visitors and influence the way they perceive your business. When choosing images for your website, it’s important to keep your target audience in mind and use professional-quality photos. At Shutterstock, we have millions of royalty-free video clips and images you can incorporate into your website to enhance visual design and improve user experience. To get started, select the subscription option that best meets your needs.