What exactly is "merchandise?"

Merchandise is defined as promotional items to be sold or distributed at no cost by a company or organization. These items include but are not limited to textiles, artwork, magnets, wall art, calendars, toys, stationery, greeting cards, and any other physical reproduction for resale or distribution, provided that such merchandise incorporates material creative or functional elements apart from the image/s.

For example, a merchandise item could be a collection of images on a coffee mug sold at a gift shop, or an image incorporated into a t-shirt design given out as part of a product promotion. These are just two examples of what you might call merchandise.

What license will I need?
To use Shutterstock images or vectors on merchandise, you'll need an Enhanced License.

Can I use editorial images on merchandise?
Editorial images can not be used for any commercial purpose. If your merchandise is intended for commercial use, editorial images should not be used.

Do I need to credit Shutterstock when I use content on merchandise?
In some cases, yes. Learn more about when credits are required.

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