What are UI patterns?

Building a website requires significant time, money and expertise, but it pays off in the long run (as long as you do it correctly). While it’s important for your website to look good and meet your expectations as a web designer or business owner, it’s even more important for it to have good user interface design. One way to make sure you have good UI design is by using UI design patterns. If you’re currently asking yourself “What are UI patterns?” keep reading for a brief explanation.
 
UI design patterns are reusable solutions to common user interface problems. For example, if it’s currently difficult for visitors to find what they want on your website, a search pattern can rectify the problem. Here are a few of the most popular UI design patterns for websites.
 
Notifications
Notifications can be used to provide users with product updates, important account information and other events. A common problem website users have is not knowing when new content is available or when others are interacting with them. A UI notification pattern can fix this problem, but it’s important not to overuse it. Too many notifications can be annoying and drive users away.  
 
Searches
Few things are more frustrating to website users than being unable to locate the content they want. If you want to increase your conversion rate, it’s essential for your customers to quickly find exactly what they’re looking for. A search option is one of the most popular UI design patterns because it’s key to ensuring positive customer interaction with your site.
 
Slideouts
If your current navigation menu is bulky and takes up a lot of room on your website, you can tuck it away with a convenient slideout UI pattern. As long as your slideout is easy for users to find, it will free up space and give your website a cleaner appearance without negatively affecting user interaction.
 
Keep in mind that these are just a few of the main UI design patterns you can use to improve your website. There are many others that solve problems with calls to action, vertical navigation and many more common website issues.
 
Use Patterns to Improve Your Site
Now that you no longer have to wonder “What are UI patterns?” it’s time to incorporate them into your website. While you’re working on website improvements, keep in mind that quality images are an essential part of website design. With a Shutterstock subscription, you have immediate access to millions of professional pictures, music tracks and video clips that can improve the user experience for your website visitors.

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