Looking for ways to make your website more appealing? If so, it’s time to take a critical look at your use of images. If used correctly, images can make your website more interesting and attractive to a broader customer base. Here is a quick guide for how to optimize image use on websites.
Find the Right Image
If you’re not a photographer and don’t have the budget to hire one, you might want to subscribe to a stock photo website. You’ll have access to millions of images you can use on your own website and in various marketing materials. It’s important to find the perfect images for your needs, though. Choosing random pictures just because they look nice is never a good idea. Instead, select images that accurately reflect your brand and products while appealing to your consumer base.
Prepare Your Image File
Once you’ve found the right image for your needs, the next step in the optimization process is to prepare it for use on your website. To get started, reduce the file size of the image to the smallest size possible. If you skip this step, it will take longer for images to load on your website. Most people are only willing to wait about three seconds for a website to load, so if you don’t reduce the file sizes of your images, you could lose a lot of customers.
To decrease the file size of an image without losing quality, simply select the “Save for Web” option in Adobe Photoshop. If you don’t have Photoshop, there are free editing tools online you can use. Just double-check your image after it’s been reduced to make sure picture quality hasn’t been negatively affected.
Never leave a generic image file name the way it is. Rename the image and include at least one keyword for optimization purposes. For example, if you’re inserting an image of a brand new 2018 Ford Mustang on your car dealership website, you might choose to include any of the following popular search terms in the file name: “2018 Ford Mustang,” “Mustang 2018,” or 2018 Ford Mustang Shelby”.
After you’ve renamed the file, use keywords to optimize your image alt tags. An alt tag is the text alternative of an image and appears when a browser can’t properly render the image. Alt tags can help you get better search engine rankings because they associate your specified keywords with the corresponding images.
Find Your Images
Shutterstock makes it ridiculously easy to find any image you want. To get started, check out our available subscription plans for individuals or groups.