Are you thinking about using stock content for your merchandise? You could potentially save a lot of time and money by purchasing stock images instead of trying to create your own. However, it’s important to make sure you don’t run into any legal problems in the process.
You can keep yourself in the clear by purchasing the appropriate licenses for the content you use. Shutterstock offers an Enhanced License option that offers more flexibility than the Standard License option. Here’s everything you need to know about Enhanced Licenses and why you need one to use stock images for merchandise.
What’s the Difference Between Enhanced and Standard Licenses?
Shutterstock’s Standard License is the default license type for basic image packs and team subscriptions. It works well for many marketing needs and provides some usage freedom. However, if you want to purchase stock images to use on your merchandise, you’ll need to purchase an Enhanced License.
There are a few key differences between Standard Licenses and Enhanced Licenses. A Standard License offers unlimited use of images for digital purposes (including software, websites, etc.). If you have a Standard License, you can also print images in magazines, posters and other printed materials up to a specified number. The same rule applies for out-of-home advertising, including billboards, tradeshow signage and subway ads.
An Enhanced License provides you with more freedom when it comes to using the images you purchase. Instead of being limited to a specific number of print runs and out-of-home advertising, an Enhanced License gives you unlimited use of images for these purposes. It also gives you the freedom to use images for merchandise and web or print templates, while a Standard License does not.
If you plan to use stock images for your merchandise, it’s important to purchase an Enhanced License and not a Standard License. Purchasing the wrong license type could potentially cause legal trouble down the road. Need help with your purchase? We have representatives standing by to help you select the right license for your image needs.
Find Images for Your Merchandise
Finding the right images for your merchandise is easy, thanks to Shutterstock’s convenient search tool. Simply type in the keywords for the images you want, and relevant results will automatically pop up.