How Can I Choose Great Images for Marketing Campaigns?

Did you know articles with images receive up to 94 percent more views than articles without images? No wonder businesses of all sizes are including more marketing images in their advertisements! Are you currently harnessing the power of images in your marketing campaign? Do you have a solid strategy for choosing images that appeal to your customer base and accurately represent your brand? If not, it’s time to make a change. Here are a few suggestions for how to choose great images for marketing campaigns.

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Quality Over Quantity 
It’s better to use a single, high-quality photo in your content than dozens of low-quality marketing images. Before you grab your old digital camera and start snapping random photographs of people and things, think about what you hope to gain from a successful marketing campaign. No matter what type of business you do, you want the images you use to appeal to your customers and attract more business. You also want them to exude professionalism, confidence and authority. So, resist the urge to save money by using blurry, amateur snapshots.
If you’re not a professional photographer, there’s no need to worry. Stock photos are a great resource and can provide you with a practically limitless variety of images for your marketing campaigns. The amount you pay for high-quality photos is well worth the investment and will help you build your image as a trustworthy company.
Tell a Story
People tend to connect with images that mean something. Take a photo of a mug against a plain white backdrop and it’s just a product. But, put that mug in the hands of a tranquil woman relaxing on a sofa next to a glowing fireplace and you suddenly have a story. The mug becomes a comforting object that can melt cares away and promote total relaxation. A picture that tells a story is much more likely to evoke emotions in your viewers than a picture that’s lifeless and generic.
Add People
If you’re specifically looking for ways to boost conversion rates, look for photos with people in them. According to research, images that include people boost conversion rates significantly (by up to 95 percent!). How’s that for marketing power? While landscape and product images certainly have their place, it’s smart to incorporate images with people in your marketing materials as well.
Find the Perfect Image
There are millions of royalty-free marketing images available to you. With so many options to choose from, you’re almost guaranteed to find pictures that match your marketing campaign perfectly. Create your Shutterstock subscription today to get started or purchase individual photos at your convenience.
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