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Do I need to credit Shutterstock/the artist when I use images or footage?

Yes, there are situations in which you'll need to credit Shutterstock content: any use in an editorial context and in merchandise or video productions. Don't worry; it's easy! Here are the details:

Using content in an "editorial" context
Any use of Images or Footage (Visual Content) in an "editorial" context should be accompanied by a credit attribution in the following format:

  • "Name of Artist/Shutterstock.com"

Using content on merchandise or in a video production
If it's commercially reasonable, the use of content in Merchandise or a Production should be accompanied by the following credit attribution:

  • "Image(s) or Footage (as applicable), used under license from Shutterstock.com" 

This credit could go into the scrolling credits at the end of a film or printed at the base of a promotional coffee mug.

What is "editorial context" exactly?
Editorial use is the use of content for stories or articles that are newsworthy or of public interest. Some examples include news articles, documentaries, and all books. Any visual content can be used in editorial contexts (regardless of whether or not it's marked as "Editorial Use Only"). However, content marked "Editorial Use Only" can NOT be used for any commercial purpose. Learn more here.

Other uses
No other use requires a credit attribution, unless other stock content used in connection with the same project is credited.

In all cases, credit attributions should be of such color, size, and prominence so as to be clearly and easily readable by the unaided eye.


 
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Shutterstock has millions and is constantly adding more. Explore our plans today.
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