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Do I need to credit Shutterstock/the artist when I use images or footage?

Yes, there are situations in which you'll need to credit Shutterstock content: any use in an editorial context and in merchandise or video productions. Don't worry; it's easy! Here are the details:

When you purchase the usage rights to an image or footage in Shutterstock's catalog of royalty-free content, you can legally use it in all the ways outlined in the Terms of Service. In most cases, you don't need to credit the artist or Shutterstock. However, there are a few specific circumstances that do require you to credit the image or footage properly. In these cases, you must make an attribution that's located and sized so that viewers can easily read it unaided.

Use in Editorial Content 
If you use any images or footage for editorial pieces, you must include a proper attribution. What qualifies as editorial content? This phrase essentially means anything that is designed to be newsworthy or of public interest. Books, news articles, and documentaries are some of the most common types of editorial content. Using Shutterstock images or footage in an editorial piece requires an attribution to give credit.

  • The correct format looks like this: "Artist's Name/Shutterstock.com"

When using content in an editorial application, you can use any images and footage in the Shutterstock library. However, it's important to remember that content marked with the "Editorial Use Only" tag is only authorized for editorial applications. You may not use editorial content for commercial purposes or applications, such as advertisements, websites, or business cards.
 
Use Related to Merchandise
Generally, you should credit Shutterstock when using images for merchandise as long as it's "commercially reasonable." It can be challenging to figure out how to include this credit for some merchandise. However, the attribution doesn't have to be affixed directly to the image. For example, you could include the credit on the bottom of a promotional branded mousepad.

  • The attribution should be in this format: "Image(s) used under license from Shutterstock.com."

Use in Video Productions
Using Shutterstock images or footage in a video production also requires proper attribution. The credit could be included as part of the scrolling credits following a film.

  • The format of the attribution is similar to a credit on merchandise: "Image(s) and/or Footage used under license from Shutterstock.com."

Use With Other Credited Content
Generally merchandise, video productions, and editorial pieces are the only applications that require a credit attribution, as described above. However, if your project includes credited stock content from other sources, you must include a Shutterstock attribution as well. 
 
Using images and footage from Shutterstock is an easy way to create a stunning project. There are only a few cases where you must include a credit attribution for Shutterstock content, as outlined above and in the Terms of Service.

What is "editorial context" exactly?
Editorial use is the use of content for stories or articles that are newsworthy or of public interest. Some examples include news articles, documentaries, and all books. Any visual content can be used in editorial contexts (regardless of whether or not it's marked as "Editorial Use Only"). However, content marked "Editorial Use Only" can NOT be used for any commercial purpose. Learn more here.

In all cases, credit attributions should be of such color, size, and prominence so as to be clearly and easily readable by the unaided eye.


 
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