First, if you plan to use stock photos for commercial use such as packaging, you’ll need to make sure the image qualifies for commercial use. To do this, simply click on the image preview of a photo and make sure the words “Editorial Use Only” do not appear to the right of the image. Editorial images cannot be used for any kind of packaging.
The Standard License allows you to print Shutterstock images up to 500,000 copies of your packaging. If you need to print your packaging in larger volumes, just be sure to select our Enhanced License to lift all restrictions on the number of prints permitted. Here you can learn more about Standard vs. Enhanced licenses.
Remember that packaging is different from merchandise. Think of it this way: if what you are printing on can be thrown away or recycled, then it can be considered packaging. If the Shutterstock image is integral to your product, and your customer could keep the product for the image design, then it most likely qualifies as merchandise and requires an Enhanced License for merchandising rights.If you are unsure if you are printing on merchandise or packaging, please contact us and one of our knowledgeable representatives will be happy to advise you.
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