With millions of royalty-free images available, Shutterstock makes it easy to find the perfect picture for your project, but you might be wondering if there are restrictions about where they can be used. While you can use an image for online advertising and social media purposes with relatively few limitations, your ability to incorporate it into a print project largely depends on which type of license you’re using. Here’s a look at the different licensing agreements and what they mean for your next creative undertaking.
Standard Image License
Shutterstock’s basic license gives you a lot of freedom on where images may be used, but it’s important to pay attention to details before you start your project. Under this agreement, you’re allowed to use photographs on the web for advertising, apps, social media, e-publications and email marketing. This also includes video sharing services, provided the budget for the entire project does not exceed $10,000. You can even incorporate it into your film, television series or advertisement as long as you don’t exceed that budgetary number.
You can also use your image for print use, provided it isn’t reproduced more than a total of 500,000 times across all formats. This includes books, magazines, newspapers, billboards, DVD or CD cover art, letterhead or product packaging. A standard license also allows you to use the picture for your own personal projects.
Enhanced Image License
If you’re planning to work on a larger project for print or web consumption, the enhanced image license should fit your needs. Under this agreement, you’re able to use images for all of the same things that come with standard licenses, but without the restrictions on the budget or number of print reproductions. This level also grants the user the right to incorporate imagery into wall art for your headquarters as well as merchandise for promotional or retail purposes.
The Right Art for Your Project
Now you know the restrictions that come with a standard license, you’ll be better prepared to purchase the correct artwork for your next digital or print project. For smaller undertakings, you should be able to meet all of your print and digital needs with basic licenses, but you should always try to plan for the long-term future. If your needs change after purchase, be sure to contact customer service at 866-663-3954 to inquire about upgrading your licensing. With millions of pieces of royalty-free photographs, stock footage and music, Shutterstock is sure to have exactly what you need to make your next creative endeavor a resounding success.
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