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All about art imagery

Art is deeply human. From ancient cave paintings to modern digital arts, people have long valued the beauty of creative expression. Art has the power to speak wordlessly to viewers, to stir their hearts and inspire their imaginations. Within the (virtual) walls of Shutterstock’s image library, you will see a vast array of artwork, from retro art to fine art, and everything in between. Whether you are looking for an abstract watercolor image to set as your website background, or an eye-catching sketch to share on your Instagram, Shutterstock’s stunning library of arts imagery is here for you.

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How to use art imagery creatively

How to use abstract art as backgrounds on websites When it comes to selecting an image of abstract art for your website background, try using color psychology to your advantage. Keep the purpose and tone of your brand in mind. Looking for a background for a yoga studio website or other mindfulness-related site? Go blue. Studies have shown that blue has a universally calming effect. An abstract watercolor painting that has soft washes of varying shades of blue can thus work well as a soothing backdrop. If, on the other hand, you need a background image for the website of an exciting new restaurant or brewery, red is the way to go. Commonly associated with passion and action, red conveys a sense of confidence and strength. Plus, studies have found that viewing the invigorating hue actually makes people hungry. How to use art images on social media Art is key for YouTube users. The Channel Art section of your YouTube channel refers to the large banner that runs across the top of your page. Channel Art is the first thing visitors to your YouTube page will see. Think of it as the very first masterpiece that art-loving visitors see upon entering a gallery. If you want your YouTube channel to appear professional and capture viewers’ attention, be sure to include an artistic visual. Use an image that conveys the personality of your page. Simple images tend to work well. You don’t want your artwork to be so busy and overwhelming that it distracts from the content on your page. Include your logo and stick to your brand’s color palette. Sharing serious information? Maybe no-nonsense black and white artwork is your style. Comedic videos? Bright, happy colors may be more your speed. Ready to start? We have tens of Channel art templates for you. How to use of art visuals in marketing and communication with customers Wordlessly inform customers that your product is a work of art by incorporating artistic visuals into your marketing material. Place an image of your product atop one of Shutterstock’s stock photos of a gold-framed blank canvas or elegant marble podium. If you want to go a more playful route, try a pop art graphic of an amazed woman with her hand outstretched, just waiting to hold up your product. You can also try using remakes of well-known masterpieces in your marketing materials. This is effective due to the mere-exposure effect, a psychological phenomenon in which people develop a preference for certain things solely because they are familiar with them. Most people are familiar with Da Vinci’s “Mona Lisa,” for example, so using a living artist’s more contemporary remake of that work of art can allow you to instantly connect with potential customers.