LOS ANGELES - OCT 13:  Cooper Hefner; Hugh Hefner arriving at the World Premiere of "The Rum Diary" at the LACMA on October 13, 2011 in Los Angeles, CA
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LOS ANGELES - OCT 13: Cooper Hefner; Hugh Hefner arriving at the World Premiere of "The Rum Diary" at the LACMA on October 13, 2011 in Los Angeles, CA