AUSTIN, TX - MAR 12: SXSWi 2012. SXSW Interactive Conference on March 12, 2012 in Austin, Texas. Smoking is not allowed in the Austin Convention center.

AUSTIN, TX - MAR 12: SXSWi 2012. SXSW Interactive Conference on March 12, 2012 in Austin, Texas. Smoking is not allowed in the Austin Convention center.

 Stock photo ID: 98022416

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Editorial credit: Alfie Photography / Shutterstock, Inc.