Lord Alan Sugar, Harpreet Kaur, Kathryn Burn,

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'This Morning' TV show, London, UK - 25 Mar 2022

'Lorraine' TV Show, London, UK - 13 Jul 2021

The silver penny of Baron Eustace Fitzjohn. 

An incredibly rare 900-year-old coin unearthed by an amateur detectorist has sold for almost £30,000.

The silver penny of Baron Eustace Fitzjohn, a 12th century business magnate who was the Alan Sugar of his day, was dug up by Rob Brown.

The 56-year-old was hunting for treasure on a stubble field near Pickering in North Yorkshire when he found the valuable piece. 

It was the first item he found that day and was buried just two inches below the ground.

Mr Brown notified his local finds liaison officer about the discovery and then sent specialist auctioneers Dix Noonan Webb, of London, a photo of the coin. An excited expert immediately caught a train from London to Leeds to meet with him. The coin fetched double its estimate, with the buyer paying £29,760 including fees.

Silver penny of Baron Eustace Fitzjohn, Leeds, UK - 16 Oct 2020

Rob Brown who uncovered the rare coin. 

An incredibly rare 900-year-old coin unearthed by an amateur detectorist has sold for almost £30,000.

The silver penny of Baron Eustace Fitzjohn, a 12th century business magnate who was the Alan Sugar of his day, was dug up by Rob Brown.

The 56-year-old was hunting for treasure on a stubble field near Pickering in North Yorkshire when he found the valuable piece. 

It was the first item he found that day and was buried just two inches below the ground.

Mr Brown notified his local finds liaison officer about the discovery and then sent specialist auctioneers Dix Noonan Webb, of London, a photo of the coin. An excited expert immediately caught a train from London to Leeds to meet with him. The coin fetched double its estimate, with the buyer paying £29,760 including fees.

'Lorraine' TV Show, London, UK - 29 Sep 2020

Phillip Schofield, Holly Willoughby, Carina Lepore, Lord Alan Sugar

'This Morning' TV Show, London, UK - 08 Sep 2020

British rapper Kwazi Cort performs his new single 'Dough' in front of Lord Alan Sugar and Carina Lepore at the launch of Dough Bakehouse in Beckenham

Lord Sugar joins The Apprentice winner for Dough Bakehouse branch opening, London, UK - 08 Sep 2020

Lord Alan Sugar and his latest business partner Carina Lepore, open a new branch of Dough Bakehouse.

Lord Alan Sugar opens a new branch of Dough Bakehouse.

Lord Alan Sugar with eight of the Apprentice tv show winners, they are, from left - Sian Gabbidon (2018), Mark Wright (2015), Sarah Lynn (2017), Carina Lapore (2019), Susie Ma (2011 - 3rd) Ricky Martin (2012), Leah Totten (2013) and Tom Pellerau (2011) at Dough Bakehouse, Herne Hill

Alan sugar editorial images

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