Instagram is a great way to build and connect with an audience to create a personal or business brand. So what kind of content should you share, and how do you get it ready? Since the platform is all about visual content, you have the opportunity to make a splash with high-quality images. Our team of pro designers built these Instagram templates to help you stand out an infinite feed of images. Here's how you can build your own custom Instagram posts using Editor's free templates.

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What is an Instagram post?

Instagram is an entirely visual social media platform designed for sharing photos and videos. Users create profiles and then upload images or short videos that their followers can like and comment on. The best Instagram image size for posts is 1080px by 1080px (square). You can also upload portrait (1080px by 1350px) and landscape (1080px by 608px) images in Instagram posts.

How to create an engaging Instagram post using templates in Shutterstock Editor

Ready to start building a standout Instagram post for your profile? Just bring your creativity, and we'll help you take care of the details. Shutterstock Editor offers several high-quality Instagram post templates that you can edit in these seven easy steps.

Step 1:

Choose your template by clicking the "template" icon in the toolbar on the left side of the screen. Scroll through the available templates until you find one that lines up with the image you want to present for yourself or your brand.

Step 2:

Choose the Text editor icon from the toolbar, and update the text with the message you want to accompany your image. Don’t want text? Simply delete the placeholder text from the image.

Step 3:

With the Elements icon in the toolbar, you can add additional shapes, icons, or emojis to personalize the message in your post. You can also add Filters and Effects in the right toolbar to change the look of your image.

Step 4:

If you don't have the image you need, you can explore the Shutterstock library with the Search icon at the top of the toolbar. Try out several different images before you settle on the one to carry your message.

Step 5:

Set the image you choose as your background, and then position it however you like.

Step 6:

License the image quickly and easily by clicking on "remove watermark."

Step 7:

Download the licensed photo and upload your custom image to Instagram.
5 simple tips to get the most out of your Instagram post

Tip #1: Pick a style As you begin building and engaging with your audience, think about the kind of content you want to share, and then stick to it. If you want to build a personal or professional brand with your Instagram profile, one of the keys to success is consistency. Your audience will respond more quickly and regularly if they're accustomed to a type or style of content. Many users follow profiles based on their pre-existing interests. If your style consistently aligns with these interests, then your audience will grow organically. Tip #2: Check the competition If you have direct competitors, keep an eye on what they're doing. It can be hard to land on exactly which posts are going to get you those big returns — simply grow your audience and experiment constantly. See what your competitors are doing, and think about how you can deliver even more successful content. Or, simply, keep an eye out for inspiration, and try out some new content that aligns with your style and tone. Tip #3: Keep it simple Instagram users scroll through their feeds until a post catches their eye, at which point they can stop to interact. That interaction can be brief, so you want to make sure that your image is clear, interesting, and easy to scan. Images that are overly busy or complicated may simply seem like they're not worth your followers' time. Tip #4: Stand out And while you want to keep it simple, you also want to stand out in the crowd. Bright, bold imagery can be particularly eye-catching, especially if you're attaching text to the image. Strong contrast between light and dark and dramatic angles also catch the eye and give your followers a reason to stop and take a longer look. Tip #5: Don't forget the comments It's easy to overlook the comments on a post you've made — after all, you're now looking to your next post. But don't neglect your followers and what they have to say about your content. The comments are a great way for you to interact directly with your audience by thanking them for their thoughts, beginning a conversation, or even answering questions. Spend some time monitoring each post for a few days before you move on from the conversation.

Ready to create your Instagram post image? Start with these curated templates.