Instagram is a great way to build and connect with an audience to create a personal or business brand. So what kind of content should you share, and how do you get it ready? Since the platform is all about visual content, you have the opportunity to make a splash with high-quality images. Our team of pro designers built these Instagram templates to help you stand out an infinite feed of images. Here's how you can build your own custom Instagram posts using Editor's free templates.
What is an Instagram post?
How to create an engaging Instagram post using templates in Shutterstock Editor
Tip #1: Pick a style As you begin building and engaging with your audience, think about the kind of content you want to share, and then stick to it. If you want to build a personal or professional brand with your Instagram profile, one of the keys to success is consistency. Your audience will respond more quickly and regularly if they're accustomed to a type or style of content. Many users follow profiles based on their pre-existing interests. If your style consistently aligns with these interests, then your audience will grow organically. Tip #2: Check the competition If you have direct competitors, keep an eye on what they're doing. It can be hard to land on exactly which posts are going to get you those big returns — simply grow your audience and experiment constantly. See what your competitors are doing, and think about how you can deliver even more successful content. Or, simply, keep an eye out for inspiration, and try out some new content that aligns with your style and tone. Tip #3: Keep it simple Instagram users scroll through their feeds until a post catches their eye, at which point they can stop to interact. That interaction can be brief, so you want to make sure that your image is clear, interesting, and easy to scan. Images that are overly busy or complicated may simply seem like they're not worth your followers' time. Tip #4: Stand out And while you want to keep it simple, you also want to stand out in the crowd. Bright, bold imagery can be particularly eye-catching, especially if you're attaching text to the image. Strong contrast between light and dark and dramatic angles also catch the eye and give your followers a reason to stop and take a longer look. Tip #5: Don't forget the comments It's easy to overlook the comments on a post you've made — after all, you're now looking to your next post. But don't neglect your followers and what they have to say about your content. The comments are a great way for you to interact directly with your audience by thanking them for their thoughts, beginning a conversation, or even answering questions. Spend some time monitoring each post for a few days before you move on from the conversation.