As the world's most popular social media platform, Facebook is a good place to engage with your audience. With 14 million photos uploaded per hour, it's important to put your best foot forward with quality images to keep their attention. Whether you want to engage your audience, encourage them into action, or share important updates, a well crafted image will get noticed. Let's take a look at our collection of professional, free-to-use image templates and how you can use them on Facebook. With these templates you can create original designs. You can add messaging, insert extra design elements, and include your custom branding in Shutterstock Editor.

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What is a Facebook image?

A Facebook image is a properly sized picture or graphic that you share on Facebook. These images can range from personal photos to designed graphics, like a flyer or infographic. You can upload such images in your Facebook album and use them in informational posts, your company’s updates, regular image posts, and even ads. Facebook images are square graphics that Facebook resizes to the maximum size of 2048 x 2048px. Professionally designed images uploaded on Facebook help boost engagement and increase user interactions. This makes your page more discoverable for new followers. Posts with customized and creative images tend to outperform text-only posts as they garner more interaction from your audience.
How to create an engaging Facebook image using templates in Shutterstock Editor
You’ll need to post several images per week to keep your followers engaged. This will also keep your feed looking fresh. We've made this process super simple with Shutterstock Editor. We have a number of high-quality Facebook image templates ready to go. Head on over, and follow these seven easy-to-follow steps.

Step 1:

Browse the available templates in Shutterstock Editor by selecting the "Templates" icon in the toolbar on the left side of the page. Look for a Facebook image template that conveys the style and mood of the update you want to post on Facebook.

Step 2:

Alter the text in the template by clicking on the "Text" icon in the toolbar. Create a message that shares the idea you want to convey to your Facebook audience.

Step 3:

Add additional elements to the template by clicking on the "Elements" icon in the toolbar. You can add shapes, icons, or emojis to personalize the message in your Facebook image.

Step 4:

Search for a custom image by clicking on the "Search" icon in the toolbar. Take your time to browse the Shutterstock library for an image with a good use of color featuring subject matter that's relevant to the content of your post.

Step 5:

Click "Set as background" when you find an image that conveys just the right feel for your image.

Step 6:

Click "Remove watermark" to quickly and easily license the image to use on Facebook.

Step 7:

Download the final image, and your custom image is ready for upload to Facebook.
5 simple tips to get the most out of your Facebook images

Tip #1: Keep your images timely. Your audience's interests will shift throughout the year as different holidays and events cycle through their daily lives. If you upload images or create posts with images that align with these events, you can capitalize on your audience's attention, as they may already be looking for content about these topics. Tip #2: Build trust and engagement through images. If you stay consistent with your tone and subject matter, over time, your audience will come to expect a particular type of content from you. This builds both trust and engagement, as your audience can rely on you as a source of content that's relevant to their interests. Tip #3: Be careful with sensitive topics. There is a time and a place for everything, but spend some time thinking about the image of your brand that you want to project on Facebook. When you know which issues are important, you can make smart decisions about what to say about them in your posts. Tip #4: Stay authentic. Establish your brand’s presence through recognizable visual elements and always stick to your values, voice, and tone. It might be easy to lean on trends and memes to fill your content schedule, but make sure these images are in line with your brand. Tip #5: Choose supportive images. Images in Facebook posts usually support the message of the post itself. So, choose images that are interesting and relevant without dominating the post with their own subject matter, composition, or layout. Look for images that are interesting and compelling, but remember to follow through with the message itself.