Image by YuriyZhuravov
We avoid accepting Similar Content because it creates a poor user experience for customers and contributors by having large volumes of nearly identical images or clips. Browsing through large volumes of repetitive search results is time-consuming, and prevents customers from purchasing relevant content that fits their needs.
To avoid rejections for Similar Content, please adhere to the guidelines below. These guidelines reference the most frequently submitted types of similar content. Other types of Similar Content are identified on a case-by-case basis by our global team of content reviewers.
Similar Content Guidelines
Please note, the unacceptable examples provided below were produced by us using images licensed from Shutterstock. These are not works submitted by contributors in their original form.
Images/clips that all have similar visual characteristics, but individually show different subject matter:
Images by Look Studio
Images by Valenty
Images/clips that all show similar subject matter, but individually have different visual characteristics
Images by ff-photo
Images by Rustic
Images by snja
Content containing text, where both the text and background image or surrounding design are different.
Images by Artur Szczybylo
Wordclouds where both the wordcloud concept and shape are different. A wordcloud that takes up the entire frame and is not formed into a distinct shape is acceptable as long as the concepts are different.
Images by sharafmaksumov
You may encounter instances in which your work was rejected even though there is similar content already exists on the customer site. Our collection is frequently evaluated and content that does not comply with our guidelines is removed. Intentional disregard of any of Shutterstock’s policies can result in account suspension or termination. Review our Terms of Service for more information on our account regulation procedures.
Here are some additional resources you may find helpful: