Using vintage pictures for specialty product marketing

  • People associate “vintage” with days of the past, days when we didn’t have modern technology at our fingertips. For this reason, artisanal, hand-made goods can benefit from vintage labels. Such visuals instantly inform customers that your products were not mass produced and sped along an assembly line, but were instead made by human hands with time and care.
  • Vintage labels often feature typewriter lettering or old-school calligraphy. Print your label onto vintage paper.
  • You can create this aged-looking paper yourself by taking a moist teabag and using it to blot sepia tones onto a sheet of normal paper. To further enhance the vintage effect, rough up the edges of your label after printing. This can be done with scissors or by carefully ripping away unwanted paper.
Using vintage pictures for specialty product marketing

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About vintage images

Vintage imagery takes the viewer back to a simpler time. They provide an escape from the all too often hectic nature of modern-day life. One look at a glamorous art deco design or shot of a vintage car parked on an old cobblestone road can stir up feelings of nostalgia in the viewer. Shutterstock’s curated vintage collection makes it easy to check out the various aspects of vintage imagery, from images of antiques and collectibles to a visual journey through the decades. Whether you need a vintage label for your homemade goods, a vintage background for your website, or anything in between, Shutterstock has you covered.