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Family images for websites

  • If you run a travel site and want to encourage visitors to book a family vacation, vibrant family imagery is key. You want your potential customers to take one look at your photos and instantly see their own family in such a beautiful setting.
  • Action shots of children snorkeling in aquamarine waters or a family running down a tropical beach are sure to inspire the desire to take a trip.
  • Images that emphasize the travel aspect can also work well. A beautiful shot of a family standing together in an airport before a floor-to-ceiling window that shows a plane taking off into the sky will make viewers eager to book a flight of their own.
Family images for websites

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What to look for in a family image

When it comes to selecting a good family image, look for those that focus on the family and keep the background noise to a minimum. Natural lighting that illuminates the faces of family members is key. If going for a close-up shot, make sure the eyes of the family members are crisp, clear, and expressive. The families should appear entirely at ease with one another. Ideally, your family image should leave viewers feeling as if they are catching a glimpse of a real family. Shutterstock contributors regularly add family imagery to the Shutterstock library, resulting in millions of royalty-free photos, vectors, and illustrations for you to choose from. Use the search bar to type in exactly what you are looking for, from “family at home” to “family vacation.” You can also narrow your search by utilizing Shutterstock’s filter options. Select the sort of image you are interested in (i.e., photo, vector, or illustration), the main color you want to see in the shot, and more.
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Family images - Subcategory