Shutterstock Custom Platform
• Make your business stand out with unique, on-brand content • Capture consumer attention with custom-made assets • Global network of contributors localizes your brand in different markets
Custom platform capabilities
How to use Shutterstock Custom
Calibrate your visual identity
A detailed brand calibration process standardizes people, product, lighting, and environmental variables that build a visual identity for your brand.
Structured creative content briefs
Import your visual calibration guidelines into our brief wizard to develop standardized briefs that lay the foundation for consistent visual content.
Match with the ideal contributor
Our matching algorithm aligns your brief requirements to skilled contributors so you receive the highest quality in custom visual content.
Receive custom assets in 3-6 weeks
Once you've completed your brand and brief calibrations, receive unique content from your matched contributor in a 3-6 week timeframe.
Discover how global brands created high-quality content
McDonald's used Shutterstock Custom to create exciting social media content in support of a new product launch.
White Claw used Shutterstock Custom to produce high-quality assets for Pinterest with a focus on their low carb, 100 calorie beverage.