Established in 1932, OCBC Bank is the longest-running bank in Singapore and the second largest financial services group in Southeast Asia. Their key markets include Singapore, Malaysia, Indonesia, and China, with over 480 branches and offices in 19 countries and regions.
Custom photography amid the pandemic
The OCBC team wanted to produce high-quality, localised photography for their marketing projects in China. Specifically, the images had to capture cultural and aesthetic nuances that aligned with the bank’s operations in the region. The main challenges for the team were cost, turnaround time, and pandemic-related travel restrictions.
“We would typically fly our crew to locations or engage local vendors in the respective countries for on-site photography, but this is now off the table due to travel restrictions. We have to adjust and find new ways of collaborating and creating localised, relevant content while working remotely.”
- Koh Ching Ching, Head of Group Brand & Communications, OCBC Bank
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