Seasonal content for new product launch
Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she developed the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s social media footprint, and believes that deep social listening, testing, and measurement are essential for strategic planning and ROI. She has spent the past 7 years managing, innovating, and growing the social media presence for brands in banking, non-profit organizations, and quick service restaurants.
McDonald’s Canada was looking to share a fun and engaging Instagram Stories post around a limited time seasonal offering. McDonald’s is known for their fries, and to add a new fry offering is an incredibly exciting thing for the business.
To do this, they wanted to work with a creative technology solution to create Instagram Stories that showed their product in an exciting holiday unveiling.