About Eclipse Health Studio
Eclipse Health Studio is a fictional wellness studio that offers a quiet and calming space dedicated to healthy living. Eclipse Health Studio has 20 employees, ranging from instructors, masseuses, facility managers, and administrators. They have three studios across the city and an expanding repertoire of wellness offerings, including yoga, meditation, and recently added massage services.
Their Marketing Challenge
Eclipse has a flagship studio and two recently-opened auxiliary studios, and they’re looking for a simple way to increase membership in these new locations. Their main objective is acquiring new members through awareness-building efforts, and to reach these goals they plan to energize their social media presence on platforms relevant to their industry.
To help them create engaging imagery for their social channels, Eclipse Health Studio turned to Shutterstock Editor.
Why Editor?
Editor is a perfect tool for this small business: It offers simple, easy-to-master design tools that put professional-looking visuals within reach.
Here’s how Eclipse Health Studio used Shutterstock Editor to develop their brand identity on social.
Eclipse is amping up its presence on Instagram because it’s where their community of potential customers spend their time. Lifestyle segments like food, health, wellness, and beauty play a huge role on the platform. It’s also an indispensable channel for brands to shape their identity, as it lets them weave a story of who they are and what they stand for through images.
Visuals are important on Instagram, so Eclipse used Editor to create cohesive and aesthetically pleasing graphics that would help them catch the eye of the wellness community.
They first created an inspirational quote card to connect with like-minded people on the platform. Using Editor, Eclipse established a font and color scheme that they can use consistently throughout social media, helping them shape a visual identity. The Editor application lets them choose from a wide variety of fonts and then doctor them with drop shadows, color, and more to enhance their information.
They also shared new additions to their health repertoire on the platform – a new spa service package. This lets them connect with existing customers about new offerings, but also get out the information to potential members. With the ability to easily upload their own logo to designs in Editor, they can seamlessly tie countless visuals into their messaging.
Finally, Eclipse shared a customer testimonial to share trustworthy information from loyal members. Using simple shapes, they gave the graphic a modern, minimalist feel that helps them stay relevant on a platform where good design is integral.
Eclipse also wanted to build their brand identity as a source for helpful and inspiring health and wellness content. They turned to Pinterest as a platform that not only values visuals but also shared information. Pinterest connects lifestyle-focused users to websites, blogs, and other domains, so it’s an excellent way for Eclipse to increase valuable traffic to their main website, potentially leading to membership conversions.
Through Editor, Eclipse could easily share a custom smoothie recipe directly from the application and into their Pinterest feed.
Finally, Eclipse revamped their presence on Facebook, where they can share news and updates with existing and new members. Almost every brand chooses to use Facebook because it’s the largest social network and a strong driver of site traffic. It’s beneficial for small business because it has advanced targeting options for local businesses and many options for ad objectives and measuring results.
Eclipse shared an informative graphic about their yoga class package offerings. Through Editor, they were able to lay out the information in an easily digestible way, using shapes, different font weights, and an eye-grabbing graphic.
Eclipse Health Studio’s use of Shutterstock Editor helped them appeal to existing and potential customers and create a unified brand identity. They shared community-building posts, information about new services, and brand awareness initiatives that encouraged different types of engagement from customers. Editor’s tools helped them create designs that worked across several platforms, developing a brand identity along the way that they can continue to create with and evolve on the application.
Editor can help your brand stand out with easy-to-use features that make impressive design simple. To see how other small businesses might use Editor, check out fictional food truck Sweet Treats Bakery and their revamped brand identity.
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