Sometimes all it takes to rejuvenate a shoot is a quick wardrobe change. Learn how to maximize your wardrobe’s impact with styling tips from six established photographers.
For fashion photographers, the smallest detail can make all the difference. In 1947, for example, Richard Avedon made a statement by photographing a woman in Place de la Concorde, Paris; though we can’t see her face in the picture, her flowing Dior skirt remains iconic to this day. Similarly, in 1965, the photographer Helmut Newton took a once-in-a-lifetime shot for French Vogue; we still remember the Yves Saint Laurent tuxedo his model wore. And at around the same time, Guy Bourdin made surrealist compositions using Charles Jourdan shoes.
Often, the difference between a forgettable photograph and an enduring one comes down to the clothing. We reached out to six photographers to see what exactly goes into finding those special, one-of-a-kind garments. As it turns out, there’s no need for an extravagant budget. In fact, some of the best pictures can be made without spending a dime; all you need is a bit of resourcefulness and creativity. Read on to learn the tricks of the trade.
1. “Don’t be afraid to experiment with a few bright colors for your outfit.”
Image by Victoria Chudinova. Gear: Nikon D610 camera, Nikkor 85 1.8g lens. Settings: Exposure 1/200 sec; f4,5; ISO 200.
What’s the story behind this photo?
Knowledge of trends and color theory allowed me to combine several bold colors into one harmonious outfit. I chose a neutral background to emphasize the bright look even more. In addition, this image is an example of creating a stylish look without spending a lot of money.
Part of this outfit I bought for my own wardrobe. The shoes, bag, blazer, and glasses were bought during sales; the kerchief, which we turned into a headband, the blouse, and trousers were found at different times in different flea markets. No more than $40 was spent on the whole outfit.