Using the same images over and over? Re-engage your customers and avoid marketing fatigue by giving your visual marketing a refresh with these quick tips.
Cover image via Ahmet Misirligul
If you’ve got collateral out in the market, like display ads, Facebook banners, blog posts – really anything in digital marketing – it’s likely that the same consumers have seen them a few times. Think about a commercial that you’ve seen 5, 10, what feels like 100 times. Your customers might be experiencing “marketing fatigue,” which happens even more often in this media-crazy marketing landscape. One quick way to fix this is to re-engage your customers with new content.
Making totally new content can be consuming and expensive. You don’t need a complete makeover, just a freshening up. Give your visual marketing new life by simply swapping out the imagery for new, in-season images.
Here’s a few things to remember when you’re refreshing your visual marketing, plus a couple of quick ways to make it happen.
Consider Timing When Selecting Images
Consider the timing of your ads or other marketing collateral. What season is it? What Holidays are coming up? Are there events in the news cycle that you should be conscious of? Take these things into consideration when you’re refreshing your branding, as it could be the guiding theme for your imagery (or help you avoid a few PR snafus down the road).