Follow in the footsteps of boundary-pushing filmmakers by incorporating cinemagraphs into your projects to tell your stories.

Top image via Shutterstock.

With all the new cameras on the market and all the various ways to distribute videos and stills, the cinemagraph stands as the perfect combination of two types of media. It’s an exercise in lighting as much as it is in directing, and you should consider the medium for your next project.

Whether you’re trying to build your motion graphic, doing graphic design, or cutting a cinematography reel, creating a cinemagraph can give your work that extra boost of creativity and originality that will land you future gigs. Let’s look at this stunning short film, as well as how to craft such images yourself.

Erick Flores Garnelo shot this short film with a Canon 5D Mk III with Magic Lantern. He cut the short in Final Cut Pro X and created the actual cinemagraphs in After Effects. The workflow for creating them in After Effects is fairly simple, even if you aren’t familiar with the program. The wonder of cinemagraphs is that the process of creating them is perfect for both photographers and editors. The project is a stunning example of how versatile and limitless storytelling can be — as well as the way we think about photography and videography.

The film gives us both stunning imagery and technical prowess while proving the importance of planning your shots and compositions. Choosing which object or feature you want moving in a shot can tell the audience something different about the story or the overall tone that you’re trying to convey. If you get to your edit and find that the final image isn’t as cool or thought-provoking as you’d like, you can always shoot coverage of many different movements and objects doing different things. As far as actually creating the cinemagraph, here’s how to do it in Adobe After Effects.

Using After Effects isn’t the only way you can create cinemagraphs; Peter McKinnon shows us how and why you should create them using Photoshop. McKinnon is a prime example of how your work (no matter the type of media) can yield success if you put enough time and energy to putting what you’ve done on social media and other online outlets. The more professional content you put out, the more likely the right people will notice.

There are many ways to use cinemagraphs for your brand or client; marketing has been a big reason behind the rise of cinemagraphs. This new trend has taken over film promotion and top-notch online advertisements. This unique type of content is also an excellent way to stand out from the crowd, whether it’s for YouTube or Vimeo videos — or if you’re actually submitting short films.

If you don’t want to go through the whole process of shooting and editing a cinemagraph, especially if your client is asking for some examples or a general reel of cinemagraphs, Shutterstock offers a full selection of cinemagraphs, saving you time while maintaining quality. Just take a look at some of our amazing cinemagraphs.