Colors are so important to our every experience. Even when you don’t notice them, there they are, shaping a place or supporting a visual with warmth or coolness, brightness or darkness, similarity or contrast. The power of color comes from emotion — how we think and feel when we see them. From historically created meanings to deep-set biological reactions, we give story to color as color gives substance to our visual world.
In our annual Color Trends report, we look for colors that have seen increased activity in the last year, popping up in more image downloads than ever before. By looking at the HEX code data in each pixel, we can see the hues that are primed to dominate in the year to come. These are the colors that will tell the story of 2021, appealing to universal audiences in visuals across the world.