Design and Emotion
Using insights from our more than 500 million Shutterstock downloads, discover which emotions businesses, marketing agencies, and media organizations are using to design an ongoing relationship with their customers.
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Demand for images representing sadness more than doubled in the last year.
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Joyous images are chosen five times as often as sad images.
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Fear is selected nearly twice as often as surprise.
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Love ranks as the top human emotion.
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Based on images purchased, these six emotions have increased in 2015 from the prior year.
Mix and Match
Music plays a crucial role in how we feel. Choose different emotions and watch how they impact the story.
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Sadness
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Surprise
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Joy
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Fear
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Anger
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Love
Discover the video clips used in Mix and Match.

The Rise of the Technology
Searches for emojis and emoticons on Shutterstock have grown 255 percent from a year ago. Choose a country’s flag to see their top emoticon.
Searches for emojis and emoticons on Shutterstock have grown 255 percent from a year ago. Choose a country’s flag to see their top emoticon.
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Albania
Algeria
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belgium
Bolivia
Botswana
Brazil
Bulgaria
Cambodia
Canada
Canary Islands
Cape Verde
Chile
China
Colombia
The Democratic Republic of the Congo
Costa Rica
Ivory Coast
Croatia
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For more information about the trends in this report, contact press@shutterstock.com.
Discover Shutterstock
Images. Video. Music.
High quality one-stop finds for all your creative needs. All royalty-free.