There are some industries that regularly push the boundaries of visual content. And there are some industries that just don’t. These industries follow a tried and true visual branding approach, relying on instantly recognizable motifs that have, over time, become a bit cliché.
A few traditional pairings come to mind: financial services and handshakes, manufacturing and hard hats, healthcare and lab coats, legal and courtrooms.
The worst saying that creative marketers can live by is, “This is the way we’ve always done things.” When this traditional imagery loses its appeal, it’s a perfect opportunity to revamp the visual identity with more creative, modern charm.
Recreating your brand’s visual identity doesn’t require vast amounts of planning or resources, but it can make a quick impact. Take a look through these five easy tips to help you modernize the look and feel of your business.
Resist the temptation to dive head first into redeveloping all your visuals. Instead, start with a quick visual content audit. Look at the visuals throughout your major marketing distribution channels and identify the ones that have the biggest impact on the bottom line to help you prioritize which need the most attention. In the end, this will help you quickly assess wins as a result of visual content redevelopment.
Audit these key channels:
Blog pages and articles
Campaign landing pages
Paid and organic social media
Sales enablement material
Come up with a simple recording method to analyze the content on these channels. Include useful information that will help when you return to this asset for redevelopment, like:
Asset type (photo, illustration, chart/graph, etc.)
Yes or No for replacement
Any extra details that will help you figure out what needs to change for a given piece
Another worthwhile exercise while auditing is to analyze your competitors’ best visual content. This can be as easy as a short meeting with peers to walk through a competitor’s website and social media channels.