What does the future hold for stock photography? Discover where these seven pro photographers see new opportunities in this growing creative industry.
The world is full of images. Last year, people around the globe captured an estimated 1.2 trillion digital photographs, far more than anyone could have anticipated just a decade previously. For comparison’s sake, the annual number of photos was a mere 80 billion back in 2000. And the demand for imagery keeps growing. Earlier this year, Shutterstock reached more than a whopping one billion licenses sold. Another 5.5 images will be licensed every second you spend reading this.
All these statistics got us wondering: what frontiers remain uncharted? What topics are stock photographers looking forward to exploring in the future? Hundreds of millions of images are available at our fingertips, but what kinds of pictures will buyers search for in the next few years? We asked seven top contributors to weigh in on some of the niche areas that haven’t been covered just yet. Read on for their thoughts.
1. “Demonstrating original thinking and a little bit of humor can lead to unexpected conceptual designs.”
Image by Victor Zastolskiy. Gear: Canon Mark II camera, 24-105L lens, 3d software, such as Blender, Corona render, 3ds Max. Settings: Focal length 70mm; exposure 1/125 sec; ISO 100.
What’s the story behind this photo?
This is my picture of an elephant in a café interior. I like the elephant and café themes separately, but alone, these are common topics in stock photography. But think of an elephant’s adventures in a restaurant. Here, you have an interesting image and a practically empty niche.