Photographer Nick Starichenko shares his secrets for creating incredible stock business photos in the heart of New York City in Shutterstock’s latest video.

Ask any photographer, having a photoshoot in the middle of New York City can be a challenging thing to accomplish. In a city that never sleeps, you can always expect crowded spaces in nearly any part of New York. That’s why we asked pro photographer Nick Starichenko, who is a pro at creating lifestyle images of people, to share his tricks on shooting stock business photos in the middle of New York. In the latest Shutterstock Presents video, we follow Nick to Wall Street where we discover how he uses the city to his advantage and shoots diverse stock images of models throughout the streets of New York.

Photographer Nick Starichenko
Nick Starichenko behind-the-scenes during filming

A special note: The filming of this video was completed in February 2020, prior to Covid-19 regulations. With all considerations of using this video as an example of how to share and create stock images, please consider your local Covid-19 restrictions and amend your images accordingly. 


Capturing Stock Business Photos in New York: A Behind-the-Scenes Look


3 Quick Tips from Pro Photographer Nick Starichenko

  1. Changing your background is quicker than removing objects in post-production.
  2. Use a Zoom lens vs. Prime when on location to give you more flexibility.
  3. Maintain great communication with the models you hire to shoot.

For more great tips and examples, check out the full video

The Photographer: Nick Starichenko

Find him on Shutterstock, or discover the images from this shoot.

Nick Starichenko is a New York-based photographer who specializes in lifestyle stock imagery. His career in photography has spanned over ten years, starting as an assistant in a photo studio in 2008. Following that experience, he became a freelance photographer in 2010 and by 2013, he was traveling internationally to create stunning images of people around the world. 

Nick Starichenko in Alaska
Photographer Nick Starichenko in Alaska

We asked Nick a few questions about his work shooting stock photos in New York City. Here’s what he had to say.


We loved creating this video with you, Nick. How has your work changed with Covid-19 restrictions? Are you still shooting? 

Nick: The business process around photography has definitely changed a lot since COVID started to affect New York City. Photography came to an almost complete halt for a few months because of the required quarantine, as well as the general atmosphere which was very pessimistic for a while. The good news is that the city is slowly getting back on track, and people and businesses are learning how to adapt to this new reality and continue to work. 

What's Changed with COVID
Photographer Nick Starichenko on location during filming

It’s all about pivoting and adjusting. This video focuses on shooting business stock images in New York. Since business in New York has changed so much since Covid-19, are you still shooting this type of content? 

Nick: Well, there haven’t been any in-office shoots for me since March but I’m happy to say I’m still shooting some outdoor photography with business concepts which is great!

What other projects have you been working on over the past few months since we last spoke? 

Nick: The way that both New Yorkers and people around the world spend their free time has changed significantly in the past few months. People are spending more time with their families, traveling outside the cities to explore parks and beaches. I’ve been trying to shoot more recreation activity content with that in mind.

In addition, I’m working on a few projects that I just shot in Alaska. One of them is a fashion shoot inspired by the incredible natural landscape there. 

Sounds like you’ve been keeping busy! Any advice for creatives who want to keep shooting images out and about in places like New York? 

Nick: Don’t stop shooting, and keep trying to find creativity and inspiration. I know that’s not always an easy task these days, but in the end, these circumstances are just a step towards something new, better, and bigger. Opportunities still exist, we just have to look from them. Most importantly, stay safe. 

New York Skyline
Behind-the-scenes filming in New York

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