In this cheat sheet, we’ve collected the correct, up-to-date social media image sizes for the most popular platforms, so you can format your images for optimal viewing. Whether you’re creating a new cover photo for Facebook or a profile picture for LinkedIn, each platform has recommended social media image sizes that you must follow, otherwise your pictures could pixelate and stretch.
With image editing tools like Shutterstock Editor, and free image resizing tool, you can easily format all of your images in the correct social media dimensions. Editor not only has an easy-to-use dropdown list of the most-used dimensions, but you can also create custom sizes. Simply select a size preset or input your custom dimensions and the app does the rest for you.
Stick to these dimensions, and your social media pages will always look crisp and professional. Bookmark this list for easy reference, and check back often because these numbers will change as social media sites make updates to their platform.
Facebook Image Sizes
The most popular social media platform has more than 1.5 billion daily active users, who visit Pages to connect with brands on a deeper level. Choosing the right image can have a tremendous impact on engagement.
It’s crucial to use Facebook’s optimized social media sizes; an image might look fine on your device, but it could look pixelated for other users.
Here are the recommended image dimensions for Facebook:
- Profile Picture: 180 x 180 pixels
- Cover Photo: 820 x 312 pixels
- Shared Image (any image you post to your Timeline): 1200 x 628 pixels
- Facebook Stories: 1080 x 1920 pixels
Instagram Image Sizes
This popular social media platform is almost entirely visual, so it’s important to use the correct image dimensions. Boasting more than 700 million daily active users, your images, videos, and Stories can quickly reach an engaged audience looking for quality and visually appealing content.
Any photos you post to Instagram will automatically be resized to to 612 x 612 pixels, but you should still upload high-resolution images to achieve sharper results. Never post anything smaller than 612 x 612 pixels or the image will stretch. Keep in mind that you can also post Landscape and Portrait images instead of the standard Portrait size – find these options in the Instagram upload menu.
Here are the recommended social media image sizes for Instagram:
- Square Photos: 1080 x 1080 pixels
- Landscape Photos: 1080 pixels wide
- Portrait Photos: 1080 x 1350 pixels
- Instagram Stories: 1080 x 1920 pixels
Twitter Image Sizes
The most chatty social media platform by far, Twitter has over 300 million active daily users sharing up-to-date news, social commentary, and memes. Twitter’s visual component is often overlooked, but photos and videos are often the most shared content on the platform. Likewise, your profile should be optimized with the right dimensions for the profile photo and header image.
Here are the recommended social media dimensions for Twitter:
- Profile Photo: 400 x 400 pixels
- Header: 1500 x 500 pixels
- Image Post: 1024 x 512 pixels
Known for its “boards” of hyperlinked images, Pinterest is a great platform for organizing content in a visual way. To get the most eyes on your Pins, you need to format images to match the platform’s dimensions – users will scroll right past a pixelated or stretched pin.
On Pinterest, images appear in two formats: As a thumbnail on the main page or a board, and an expanded size when users click on the thumbnail. Make sure you’re uploading images that are big enough to be expanded, and the platform will take care of the thumbnail sizes.
Here are the recommended image sizes for Pinterest:
- Profile Photo: appears at 165 x 165 pixels
- Pin: at least 600 pixels wide
Finally, this professional social network serves as a first impression for many job applicants and recruiters. It’s important to choose an appropriate profile photo and background that displays professionalism, so it must be be formatted to the correct dimensions.
Here are the recommended image sizes for LinkedIn, whether you’re using it personally or for your business:
- Personal Profile Image: 400 x 400 pixels
- Company Logo: 300 x 300 pixels
- Cover Image/Background: 1584 x 396 pixels
- Shared Images: 1104 x 736 pixels
- Links with Images: 1200 x 628 pixels
If you’d like to save time formatting images, try Shutterstock Editor. This online photo editor includes a variety of presets with social media sizes for Facebook, Instagram, Twitter, LinkedIn, and more. You may also try the simple image resizer we built as a quick way to change the size of your image files.
Just upload an image (or select a photo from Shutterstock) and select your desired dimensions from the Canvas size presets section (or input your own). This will ensure that you’re designing content within the precise dimensions for that social media platform.
Looking for more info and guides on designing for social media? Check out these articles:
- Easy-to-Use Facebook Cover Photo Maker with Shutterstock Editor
- How to Quickly Make a Professional Graphic for Your Business
- How to Design Your Own Multi-Page PDF With Shutterstock Editor
- Tips to Give Your Marketing a Quick and Simple Image Refresh
- Add Eye-Catching (and Free!) Textures to Your Designs in 5 Easy Steps
- Free image resizer from Shutterstock
Cover image via Kachka