Looking for new ways to engage with potential customers? Learn how to harness the power of Snapchat’s image-driven platform to boost your social media marketing plan.
You might think a platform with a 24-hour content shelf life isn’t a good platform for a promotional campaign, but Snapchat has proven to be a great choice for businesses seeking to expand their audiences and explore the new medium of temporary content. The platform, launched in 2011, has mushroomed in just a few years to boast more than 100 million active users daily.
Additional statistics are equally amazing. Some 54 percent of all users log into Snapchat daily, and 32 percent use it two to five times per week. That adds up to a whopping 86 million members use the app every week. It’s a clear way for brands to connect with customers seeking fresh, fun content in a brand new format.
Engaging Your Audience
You don’t have to own a big business to use Snapchat. The platform allows businesses of all sizes to tap into its massive user base. Snapchat also offers support with graphic design suggestions to help users with professional ad design. Savvy companies have used the app to launch products, grow their marketing base, and increase brand awareness through a variety of methods, including live events, stories, contests, and more. Here’s a look at some creative ways businesses are using Snapchat and how you can use it too.
Image via digiday.com.
Small businesses can tap into Snapchat for coupon delivery that increases brand awareness. The frozen yogurt chain 16 Handles used the instant photo element to do just that by having Snapchatters share a picture of themselves or friends eating yogurt at a specific store. They received an instant coupon code, which they had to show the cashier within 10 seconds. By making the initiative fun and easy, 16 Handles made it a success.
App Install Feature
Any business can build an app nowadays, and Snapchat is a great way to deploy it. The ticket seller Gametime used Snapchat’s app install feature to drive installs of its own app. The company tailored its graphic design for the platform and encouraged the audience to install the Snapchat app, from which they could “swipe up” and get the Gametime app. Gametime received over 1 million views and more than 14,000 app installs from this campaign.
Tell a Story
Image via wojdylosocialmedia.com.
Connect with your audience by posting stories on the platform. A story is a string of snaps put together to tell a video story that expires in 24 hours. Stories offer small businesses a daily opportunity to engage Snapchat users.
Access Live Events
Generate excitement by giving users a real-time look at events such as trade shows, one-day sales, and special events such as the first shopper to buy a new product. The NBA used Snapchat for drafts and all-star games, while iHeartRadio shared peeks of its annual music festival and had fans Snapchatting their experiences during the event. The festival went viral, earning iHeartRadio 340,000 impressions.
Help With Elements
Image via nationaleventpros.com.
Snapchat is all about delivering content fast and easily. The app offers step-by-step instructions for creating elements such as geofilters (primarily an ad delivery area) and ad design tips for smaller businesses that may not have a graphic design department. Visit Shutterstock for more ideas on using Snapchat to grow your business.
Top Image by bbernard.