Use this quick guide to create a business card with your own logo and contact info. Learn how to break out of the template mold and make a personal impact on your next potential client.
Cover image via Peshkova
You don’t want to buy a set of business cards only to see someone else using the same template from the same website you ordered from. I’ll show you now to create a custom business card in Shutterstock Editor using your own logo, contact info, and layout. Get started with these simple steps, then venture out on your own to create a customized card with unique fonts, colors, layout, and other design elements.
Step 1: Start a New File and Set the Dimensions
Head over to Shutterstock Editor and click “Get Started” to start a new file. Usually we use a template, but for this project we’re going to set our own canvas dimensions.
On the right side of the page, locate Canvas Size. Next to that you’ll see Pixels. Click that and select Inches. Set the Width to 3.5 inches and the Height to 2 inches – that’s standard business card dimensions.
Step 2: Upload Your Logo
Click on the background picture and hit Delete. We’re going to upload our own logo and use it as the main design element of the back of the card.
Go up to File and select Upload Images. You can either drag your logo file to the Editor window or find it on your computer to upload.
Step 3: Adjust Position and Size
Your logo will drop into the canvas as a background. Grab the handles on the corners of the image and adjust the size. Also position the image where you want on the background. If you hold down Option while you resize, the image will stay in the same central position.
Sometimes you don’t want it in the middle. That’s fine. It’s your card! Let it communicate your personality.
We can save and download this image, and send it off to the printer as the back of the business card. Hit the red Download button at the top right of the page. Save it as a 300 DPI JPG.
Once it downloads, rename it with a unique file name and be sure to add “back” in the file name. That way you and the printer know which side is which.
Step 4: Add Text and Logo to the Front
Instead of starting a new file, we can just resize the logo and keep building, since we’ve already saved the back.
I’ll reduce the logo image size by clicking it and then click-dragging the handles until it’s the size and position I want. In this instance, I want the design too look sort of like a letterhead, with logo in the top left corner and contact info left-justified beneath it.
On the left side of the screen, select the Type tool by clicking on the A icon, or hit ‘A‘ on your keyboard. Select “Add subheadline” and type your name, title, and contact info.
You can go to the Font section on the right side of the screen to change attributes. Use a different font and change the size and color for a totally customized and unique design.
Step 5: Adjust Typography
Now, since this is a pretty dinky layout, we’ll want to employ a couple of typography tricks to keep things tidy but readable.
Two things I like to do for small type, especially on business cards:
- “Air out,” or increase, the letter spacing
- Increase the leading, i.e. the space between lines.
With the copy section still highlighted, go to the right side of the window in the Font section and locate the Line Height and Letter Spacing sliders.
Use both to increase the space between the letters, as well as the space between the lines of text. Keep things zoomed out, i.e. small, to judge how it will look in real life.
Business cards are pretty small, but these two adjustments will keep you from having to increase the font size. Some people make fun of designers for setting tiny type, but when you know how to make stuff readable AND tiny, you can laugh at those mean people.
Step 6: Save and Rename
Follow the steps above to save and rename this file. Use the same naming convention as the back, but replace “back” with “front” to keep your files organized.
Now you can send these off to a printer to have a custom designed two-sided business card to pass out at the next industry event.
There’s more you can do in Editor! Check out these tutorials and tips to take full advantage of our easy-to-use design application.