Against a breathtaking backdrop of the French Riviera, this year’s Cannes Lions Pixels of Fury contestants took to the stage to show off their editing skills in our furious live design battle. Six designers and art directors from Ogilvy Sao Paulo, Watermelon, Hello Monday, Scandinavian Design Group, New! Agency and N/A Agency were challenged to design an original Rosé bottle in a nod to France’s role in the pink wine’s origin. In a mere 20 minutes, the designers created a stunning array of bottles, each flaunting a dazzling shade of Rosé’s iconic pink hue.
Check out a video recap below, then scroll down to see all the designs from the competition.
The crowd voted two contestants to the final round: Steffen Christiansen’s spotted “Dalmantine” Rosé and Ida Louise Andersen’s “After Sun” Rosé, a beach day-inspired design. Both were challenged to create an ad campaign for their bottles, and, with the audience’s approval, Steffan’s “spot on” bus stop advert won him the Pixel of Fury trophy.
See photos from Cannes:
We also gave away a GoPro to the best napkin sketch of the night, which went to Tobbe Rehnvall for his beautiful lettering of a Cannes Lions logo. See his design below, and check out more pictures and napkin sketches on Instagram with the hashtag #pixelsoffury.