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5 Influential Podcasts to Inspire Your Social Media Strategy

Want to try something new with your social media strategy, but can’t come up with any ideas? Try out these five podcasts and spark your creativity before your next campaign.

It’s no secret that having a winning social media presence (and strategy!) is almost essential for business in 2019. However, with the social media space changing every day, it can be hard to keep up with changes in algorithms, trends, and software. Before you start pulling your hair out, consider opening up your favorite podcast streaming app and staying on top of the industry in a new and engaging way.

There are hundreds of podcasts out there that focus on social media marketing, business, and creative strategy. So, skip weeding through the masses. Instead check out our top podcasts to plug into when we need some help sparking ideas or keeping up with industry updates.


1. Online Marketing Made Easy with Amy Porterfield

This podcast is hosted by Amy Porterfield and remains true to its title. Each week, Amy shows up to break down sometimes hard-to-understand online marketing concepts in her own unique and approachable way.

Aside from her own expertise as an online marketer, Amy also frequently has social media experts on her show. Her previous guests include Michael Hyatt, Marie Forleo, Seth Godin, and Melissa Cassera (to name just a few).

Best episode: “How to Use Instagram Stories to Grow Your Email List with Tyler McCall”


2. Social Media Marketing Podcast with Michael Stelzner

If you’ve ever Googled something along the lines of “How to Publish on IGTV” or “Best Facebook Ad Retargeting Methods,” you’ve probably landed on the Social Media Examiner website. Social Media Examiner is a resource that almost all industry people check on a regular basis. After all, it’s a gold mine for those wanting to connect with an audience online.

The best part about Social Media Examiner? They also have a podcast! The Social Media Marketing Podcast with Michael Stelzner offers industry updates, interviews with established social media moguls, and inspiring success stories on a weekly basis. The episode topics are laser-focused. So, you can easily browse all available podcast episodes and find one that addresses exactly what you’re looking to learn more about.

Best episode: “How to Develop a Thriving Community”


3. Social Pros Podcast

If you prefer to listen to different voices or interviews rather than the same person week to week, then the Social Pros Podcast is the right show for you. In each episode, Jay Baer (of Convince & Convert) and Adam Brown (of Salesforce) invite a different leading social media strategist on the show. And the guests are anything but random. In fact, they often work for some of the nation’s top companies.

If you want to get an inside look at what other businesses are doing to propel themselves online, look no further than the Social Pros Podcast. You’re guaranteed to walk away from each episode with a new perspective about how to connect with your audience online, drive awareness, and boost sales.

Best Episode: “Non-Obvious 2019 Trends for Social Media and Beyond”


4. Savvy Social Podcast

If you are a creative entrepreneur or are just learning about the benefits of using social media for your business, the Savvy Social Podcast might just be for you. The show’s host, Andréa Jones, is a social media strategist who values “simple social media solutions.”

On each episode, she interviews an industry professional who can speak to the power of social media in their own business and share their secrets with Andréa’s community. Another added bonus? Andréa features mostly female voices as her guests, which we love to see — or rather hear!

Best Episode: “The Powerful Combination of SEO and Social Media with Meg Clarke”


5. The Stevie Says Social Podcast

If you’re looking to inject some fun and creativity back into your businesses’ social media and digital marketing strategy, The Stevie Says Social Podcast will become your new secret weapon. The podcast’s host, Stevie Dillion, delivers practical marketing advice and also sometimes brings industry experts onto the show for added insight. The episodes are always up to date and the advice given shifts as the industry changes. So, you can rest easy knowing you’re getting the most up-to-date marketing advice.

The show also covers some content marketing topics like email marketing, podcasting, and blogging, which is a nice switch-up.

Best Episode: “How to Write Social Media Copy with Personality, with Ami Williamson, Damn Write”


Top image via Augustino.

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