In this series, 10 Offset artists answer 10 questions about their approaches to visual storytelling. Each artist has a different style and subject matter, ranging from lively portraiture to stark architectural photography. Discover how their inspiration, techniques, and stories unfold.

Get the entire Offset Artists Series here.

Question 4: How many photos do you take and NOT use?

1. Devon Hall: I definitely overshoot. It varies with on-location/outdoor or studio work. My outdoor maybe 70% and studio 40%. 

child-drinking-from-straw
Image by Devon Hall

2. Ester Keate: 90% of frames are unused. Maybe 30% of images/shots. 

copied-art-market
Image by Ester Keate

3. Jen Huang: 0%

3-woman-in-bathing-suit-holding-scarf
Image by Jen Huang

4. Jennifer Bogle: I’m a chronic over-shooter who likes to experiment, so my percentage is huge. Maybe 80 percent of my personal images never see the light of day – I’ll shoot around a scene and through moments and experiment, then just pick the few images that stand out. In a session, I keep more since I’m a little more focused on a specific goal.  

4-girl-drinking-by-party
Image by Jennifer Bogle

5. Kyle La Mere: 90%

women-stacked-on-eachother
Image by Kyle La Mere

6. Lisa Tichané: Oh, the percentage is pretty high. 80 to 90%, I would say. I photograph kids and families in movement, my work includes lots of wild action and crazy moments, so I need to overshoot in order to make sure that I captured the perfect moment! 

girls-playing-grass
Image by Lisa Tichané

7. Matt Armendariz: I probably use about 95% of the images I shoot, I tend to over-deliver to clients since I’m shooting for their print needs, social, and BTS. 

ice-cream-cones
Image by Matt Armendariz

8. William & Susan Brinson: 30% 

roasted-matshmellows
Image by William & Susan Brinson

9. Shana Novak: 99%

fashion-still-life
Image by Shana Novak

10. Benoit Florençon: It really depends on the type of shoot. But I’d say 60%, maybe more.

10-large-bubble
Image by Benoit Florençon

Go to the next question: How did Offset find you, or did you find Offset?


Offset artists are visual storytellers with a deep passion for their craft. Images in the Offset collection are gathered from world-class and award-winning assignment photographers, illustrators, and agencies, with a focus on unique content with narrative, authentic, and sophisticated qualities.