Pantone’s 2020 Color of the Year is universally calming hue: Classic Blue. This enduring shade marks the beginning of a new decade.
Every year, color giant Pantone carefully analyzes trends, technology, and real world events to arrive at a single color that will define the year ahead. It’s a highly anticipated announcement, often impacting product development and purchasing decisions. As the Color of the Year is rolled out every December, you’ll notice variants of it incorporated into cosmetics, fashion, graphic design, interiors, and more.
For 2020, Pantone has announced 19-4052 Classic Blue as its heralded color of the year. A huge contrast from 2019’s vibrant Living Coral, Classic Blue is a calm and reassuring color that marks the beginning of a new decade. Its simple, familiar qualities instill confidence as we enter the uncertainty of 2020.
Pantone’s Color of the Year coincides with Shutterstock’s annual Color Trends, and this year there is unmistakable overlap. Based on meticulously evaluated pixel data from customer downloads throughout the year, Shutterstock’s 2020 Color Trends include Lush Lava, Aqua Menthe, and Phantom Blue – a navy shade much like Pantone’s Classic Blue.
The arrival of Shutterstock’s Phantom Blue and Pantone’s Classic Blue highlights a much-needed sense of tranquility and stability for the decade ahead.
Cover image via zef art