Editor’s Note: This post was originally published in November, 2013 and has been updated for freshness, accuracy, and comprehensiveness.
A 2018 survey showed that 60% of marketers consider email as their top ROI driver. On the consumer-side, over 20% of internet users identified images as the primary reason they open emails from brands.
To make it faster and easier for businesses to send high-performing emails, Constant Contact has integrated the Shutterstock API to deliver millions of professional, royalty-free images within its email creation interface.
According to Ken Surdan, SVP of Product for Constant Contact, “Our customers can look forward to spending less time searching for that perfect image, and more time growing their business.”
Accelerated email creation workflow
With the Shutterstock API integration, Constant Contact users can skip the time-consuming steps of leaving the email creation process to open new browser windows, search the right image, license, and then return to upload the selected image.
Now, adding a professional image to an email is as easy as clicking on the “Stock Image Gallery” button and searching for the perfect image across Shutterstock’s expansive, royalty-free image library.
Advanced search to surface the perfect image
A large image library needs to be supported by a search mechanism that surfaces the perfect image for the individual needs of each business. In addition to providing fast access to the Shutterstock library, Constant Contact also leverages the Shutterstock API to deliver a powerful search experience for users.
In addition to entering keywords directly, Constant Contact users can select from over 25 popular categories to find visual inspiration for the image that will make an impact on their target audience.
Worry-free royalty-free licensing
Every single Shutterstock image is reviewed for quality, metadata accuracy, and compliance with copyright and intellectual property laws prior to being accepted into our library. This means that Constant Contact users can enjoy the peace of mind that the images they use are backed by a license that permits commercial usage.
Moreover, images can be licensed directly within their workflows further saving users time and frustration.
Looking for more information about the Shutterstock API? Check out these articles.