Global brands turn to localized content to provide a more relevant experience for their customers. Uncover the secrets behind localization with this handy infographic.
From Coca-Cola to L’Oréal, Nestlé, and Nike, companies opt to customize their websites and social media posts for different geographic regions, modifying everything from language to design.
In Japan, Coca-Cola’s Instagram page is comprised of colorful product images, while its page for Brazil is heavy on videos and images that appear more candid. KitKat’s U.S. website features oversized photography, while the graphics on the brand’s UK site are more subdued.
Not all brands have jumped on board with localized content yet. But, the time is definitely right to explore this marketing strategy. Customizing the language, photography, color palette, layout, and written content of your digital marketing materials can improve your sales, boost brand affinity, and maximize your content marketing investment. But don’t just take our word for it. Instead, check out our infographic below. We’ve compiled all the most meaningful stats that support the case for investing in localized content.
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