The Olympic torch has finally made its way to South America, lighting up the iconic beaches and sprawling urban centers of Rio de Janeiro, Brazil for the 2016 Summer Olympic games.
The Olympics is powered by data — miles per hour, strokes per minute, putting averages, points per quarter, spikes per player, and number of medals per country; the kind of data that pushes you to the edge of your seat, ready to cheer for wins and crumble for losses. At Shutterstock, we work with different types of data, like search terms and image/footage downloads and uploads. We use this data to understand trends and shape our content offerings. This year, we’re launching the 2016 Olympic Sports Trends Infographic to combine the intensity of sports with the functionality of data, to see what the world is searching for in anticipation of Rio 2016.
The data taught us a lot about the state of Olympic sports today. Soccer was first in image searches, while golf, debuting at this year’s Games, saw lots of attention with a number two spot in image searches and the top spot in footage. In total, searches for “Rio Olympics” have grown 4255% since 2012.
To learn more about the 10 most popular sports by image and footage searches, the fastest growing Olympic sports by country, a numerical breakdown of the gargantuan efforts that go into producing the Olympics, and more, see the full report below or view the interactive version here.
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Shutterstock 2016 Olympic Sports Trends