When your Instagram profile looks good, people are more likely to engage, follow, and come back for more. Give your profile an instant refresh with these helpful tips.

Instagram has become the preferred social network for people under 30. Among a billion users, 59% in the U.S. are millennials. If this fits your target market, Instagram is a social platform that you should consider, if you haven’t already done so.

As a brand, it is essential to find your visual voice and replicate your visual strategy on social media. The secret to being successful on Instagram is aesthetic — a term millennials use to describe one’s branding. Instagram influencers, surprisingly even the ones under 18, are obsessed with the visual content they post on their Instagram. This careful consideration covers consistency, quality, and ensuring that their content meets a specific theme.

A visually pleasing feed is expected from every brand, influencer, and celebrity. If you don’t have one, users are unlikely to follow you. Creating a successful Instagram profile takes time, hard work, and discipline, but this guide will help you with your next steps.


Improve Your Photography

Three Easy Ways to Improve Your Brand's Instagram Feed — Improve Your Photography
Instagram feed screenshot via @shutterstockcontributors

Photography is essential. There’s an art to taking good Instagram images, so casual snapshots from your mobile are no longer enough. Master and improve your Instagram photography by:

Tip: You can change a picture dramatically with simple edits and adding filters.

Here are 3 popular photo editing apps that Instagrammers swear by:


Offer Consistency

Not only do your posts need to look good, they also need to be consistent. Consistency will create a more polished feed to attract more followers. You can create consistency by deciding on a grid layout and theme.

Three Easy Ways to Improve Your Brand's Instagram Feed — Offer Consistency
Instagram feed screenshot via @rupikaur_

As mentioned by Preview, “A grid layout is how your posts are positioned in your feed. It helps you know what photo to put next to another.” Essentially, it’s a template that makes it easy to manage a consistent Instagram theme. In Rupi Kaur’s profile, she mixes it up with an image and a poem to create an easy consistent look.

Three Easy Ways to Improve Your Brand's Instagram Feed — Your Theme is Your Personality
Instagram feed screenshot via @warbyparker

Think of your Instagram feed as the face of your business, and your Instagram theme the personality. An Instagram theme is about your brand’s overall vibe, mood, or even soul. It’s your visual personality. Be sure to pick a theme that fits with your brand and stick to it. For example, Warby Parker has a fun personality filled with bright colors, people having a good time, and puppies.

Not sure where to start? Here are some basic themes to choose from:

Employ a Grid Layout

This is an easy way to give your profile a clean and organized appearance.

Three Easy Ways to Improve Your Brand's Instagram Feed — Grid Layout
Instagram feed screenshot via @personaljournalapp

Three Easy Ways to Improve Your Brand's Instagram Feed — Alternating Grid Layout
Instagram feed screenshot via @domethilde

Play with Colors

Employ a color scheme, or rotate through the color options you offer on your products.

Three Easy Ways to Improve Your Brand's Instagram Feed — Play with Colors
Instagram feed screenshot via @vibeofcolor

Three Easy Ways to Improve Your Brand's Instagram Feed — Showcase Colors
Instagram feed screenshot via @overtonecolor

Capture Moods

Color isn’t the only way to add interest to your profile. Instead, try instilling a certain mood via your images.

Three Easy Ways to Improve Your Brand's Instagram Feed — Capture Moods
Instagram feed screenshot via @moodygrams

Decide on a Plan

Three Easy Ways to Improve Your Brand's Instagram Feed — Plan Ahead
Instagram feed screenshot via Preview

The final step is to plan ahead. By planning you can make sure that your feed not only looks consistent, but is also visually pleasing. You can do so by using a visual planner. Here are a couple of tools that will help:

Top image via sergey causelove.


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