For the fourth installment of our monthly blog series “Advice from a Shutterstock Reviewer,” we’re focusing on the subject of photo reviews themselves.
Do you wonder what reviewers are looking for during image selection? To answer that question, we spoke to “Nancy” (she chose a pseudonym so she can remain objective and anonymous), a photo reviewer for Shutterstock, who also shared some of her favorite photographs from the collection.
When did you start reviewing photos for Shutterstock?
I became a reviewer for Shutterstock about two years ago.
What are some common trends that you’ve seen?
The Instagram trend is very popular at the moment. I’ve also seen a trend in creative lighting and the use of filters.
What’s the one thing you wish all contributors knew?
How important proper keywording is. In some ways, keywording is just as important as the quality of the photo. Without the correct keywords, beautiful images can go unseen in searches. It’s really important to use as many variations as possible.
Three different people searching for the same image can use completely different keywords. For example: “happy woman,” “smiling girl,” or “female laughing.” It definitely takes some time, but it will pay off in getting your images in front of buyers.
What’s a common mistake that you find contributors are making?
The most common mistake I find is people cropping their images. Tightly cropped images are incredibly creative and definitely have many uses, but it’s a good idea to keep in mind that designers will usually add text and are looking for designs that have ample space for copy.
What style of content do you wish you saw more of?
I would love to see more cultural diversity, especially in group photos. We have seen an increase in diversity in our content, but with emerging markets all over the world, the need will only continue to grow.
You’ve also been a successful photo researcher for the last 20 years! How has that influenced your reviewing and vice versa?
Being a photo researcher has certainly influenced my work as a reviewer. When I review, I look at images and think of how, and even why, they would be used. For example, I may be reviewing random statues or landmarks and will understand from past projects why they are historically important. I also feel that I have a good understanding of how designers use images to build their projects.
What’s your favorite thing about being a reviewer?
I really love seeing all the work from around the world. Since we have contributors from all corners of the globe, the work we see varies so much. There’s always something new. I love when I see something I’ve never seen before.
Top image: Silhouette of happy children playing playing at sunset by Zurijeta.
