Shutterstock and IBM make it easy for marketers and designers to build engaging digital experiences using artificial intelligence.

Today, we’re excited to announce that we’re working with IBM to make it easier for marketers and designers to build engaging media campaigns. Now, using IBM’s Watson’s Content Hub, you can easily pinpoint the ideal image from Shutterstock’s collection of more than 200 million assets. Then, you can customize it using Shutterstock Editor, which is embedded directly into the content hub experience to allow users to create campaigns that drive customer action.

So how does it work? Let’s take a look.

IBM's Watson Content Hub Integrates Shutterstock Content - gif


Step 1: Launch Watson Content Hub and log in.

Step 2: From the home page, click on the “Compose content” drop-down, and select “Hero Image.”

Step 3: Click “Find” to bring up the search palette. Here, you’ll find licensable content from Shutterstock.

Step 4: Enter a search phrase or keywords and any appropriate filters. Choose the images you want from the results with the Shutterstock logo.

Step 5: Preview the image, and try it out to make sure it’s the right fit for your project. Then you can license it right away.

IBM's Watson Content Hub Integrates Shutterstock Content — Edit Image

Licensing is instant and will automatically deduct the appropriate amount from your monthly Shutterstock subscription plan. The tool will even size the images according to your preference settings, and you’ll be able to click an in-line edit button to fire up Shutterstock Editor and make any changes you’d like to help your message resound with your audience.

IBM's Watson Content Hub Integrates Shutterstock Content — License Image

Step 6: Save the image, and your edits become available through the Watson Content hub and connected apps.

And that’s it! Take a look, and see how Shutterstock and IBM can make your marketing life easier.